About Rhoyalty Concepts

Rhoyalty Concepts is a full service events management, corporate consulting & marketing firm that aims to create lasting impressions & meaningful experiences for our clients. We create the bridge between unique experiences and the tools required to bring them to life. Our clients include corporate entities, government, non-governmental organizations and individuals.
logo-oOur ultimate goal is to establish a connection between individuals regardless of color, class, race, religion, within the realm of the Sierra Leone networks.
Since our inception, Rhoyalty Concepts has espoused an ethos that combines old fashioned values with a modern twist. While we have a pulse on the domestic market in Sierra Leone market, we stay up to date with global trends and tactics of event management. All while ensuring our clients receives the individual attention needed.
As one of the few “home grown” young woman led businesses in Sierra Leone, Rhoyalty Concepts brings a breath of fresh air to the event planning market. We customize events to the client’s specific and upmost satisfaction. We not only set out to meet our clients expectations, but to exceed them. We bring to the rising industry a fresh new innovative approach from the inside knowledge of working with local young professionals who are the future leaders of tomorrow.
By combining old fashioned values, going the extra mile, and using cutting edge event-planning ideas, Rhoyalty Concepts is committed to leading the market by embracing our client’s ideas and concepts to ensure we deliver exactly what they’re looking for while infusing our events management expertise and know-how. We feel this is our contribution to improving Sierra Leone.

About Ajara Bomah

ajarabomah Ajara Bomah is the founder and Chief Executive Officer of Rhoyalty Concepts. Prior to founding Rhoyalty Concepts, Ajara worked under the Office of the President as the Logistics Manager for the Office of Diaspora Affairs, where she made significant contributions to capacity building and Diaspora relations between the Government and people of Sierra Leone.
Ms. Bomah has held leadership positions at Fasiedon Media where she was a pivotal part of the team responsible for marketing, communications and creative leadership. Ajara also manage the DSTV brand and business in Sierra Leone for Transnational Sierra Leone. At Transnational, she was responsible for office management, public relations, sales and marketing.
Ms. Bomah holds a Master’s degree in Social Therapy from Smith College School of Social Work and a Bachelor’s Degree in Sociology & African Studies from the University of Massachusetts in Amherst. Ajara is passionate about working hard to bring her clients events to life. She does this with old fashion values and modern style. She is a citizen of the United States of America and Sierra Leone.